5 steps to making your content smarter

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.Read More »

Duplicate content FAQ: What is it, and how should you deal with it?

Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?Read More »

How to write blog headlines that drive search traffic

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.Read More »

Still doing guest blogging? Keep these 4 tips in mind

Still doing guest blogging? Keep these 4 tips in mind

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.Read More »

The collision between PR, content, and SEO: How to make it work for you

The collision between PR, content, and SEO: How to make it work for you

In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications.Read More »