Keyword stuffing is terrible for your SEO. Here’s what to do instead

Keyword stuffing is terrible for your SEO. Here’s what to do instead

Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.

Insights into a newsroom: learnings for content marketing

Insights into a newsroom: learnings for content marketing

Print media may be on the decline, but there's a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.

The best alternative keyword research tools

The best alternative keyword research tools

Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann Smarty reviews the best free tools so you don't have to.

How to drive more traffic to your WordPress blog

How to drive more traffic to your WordPress blog

Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and - hopefully - turning a profit with your blog.

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.

How to plan and create evergreen content for SEO

How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?

How to master copywriting for SEO

How to master copywriting for SEO

In 2018, you need to understand copywriting and SEO - and a whole lot more - to write content that will rank well and return a great ROI.