Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Print media may be on the decline, but there's a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann Smarty reviews the best free tools so you don't have to.
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers five ways to beat shady competitors' tactics.
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that's not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and - hopefully - turning a profit with your blog.
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?
In 2018, you need to understand copywriting and SEO - and a whole lot more - to write content that will rank well and return a great ROI.